In This Issue
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It’s July and everybody’s celebrating! Here at Safety 1st, we have an extra-special reason to celebrate. After much research and development, we are launching a brand new technology in car seats: Air Protect™. You’ll be able to read all about this new technology and the new Complete Air™ Convertible Car Seat in this month’s edition of our eNewsletter. We’ll also present some helpful Summer Safety tips from child safety expert and professional childproofer, Kimberlee Mitchell. We’ll follow it up with some exciting new products for you to check out and then round things off by interviewing one of our own Safety 1st moms about her son Logan and the soon-to-be newest additions to their family!
A Revolution in Side Impact Protection
There’s a buzz going on here at Safety 1st! After years of careful research, we are excited to announce that we are introducing a groundbreaking new car seat innovation: Air Protect™ Technology.
How is Air Protect™ different?
Join Parents' WeeViews!
Safety 1st wants to hear from you! At Safety 1st we know there is no one better to give opinions and insight on babies and baby products than a parent themselves. If you are interested in sharing your thoughts on a variety of topics related to your little one, please be sure to visit us at www.parentsweeviews.com to join!
As an added bonus, everyone who participates will be entered into a monthly sweepstakes to win baby gear!
Summer Safety Tips
by Kimberlee Mitchell
Summer is a great time for making lifelong family memories, but keep in mind that E.R. doctors have dubbed summer “Trauma Season” due to the year’s highest rates of unintentional injury occurring during these months. Here are some tips that parents need to know to help keep those memories happy ones:
Featured ProductsComplete Air™ Convertible Car Seat with Air Protect™ Technology
Safety 1st Complete Air™ Convertible Car Seat brings revolutionary Air Protect™ Side Impact Technology to your family. Air Protect™ is specially engineered to defend your child in two vital ways. During a crash, the system immediately shields your child’s head from the impact. Then, in a second layer of defense, Air Protect™ allows air to escape from the headrest: channeling crash energy away from your child, creating more ride down time. It is this double layer of protection that makes Air Protect™ technology unique, and helps to better protect your child. As a convertible car seat, the Complete Air™ will keep your child protected through two separate stages: from 5-40 pounds as a rear-facing infant car seat and from 22-50 pounds as a forward-facing toddler car seat. With up-front harness adjustment and one click LATCH system, you’ll appreciate the convenience features offered by the Complete Air™ Convertible Car Seat just as much as the added safety.
Available for Pre-Order at www.babiesrus.com.
Clip 'n Go Health & Grooming Ring
Stop digging in the bottom of the diaper bag when looking for essential items. The Clip n' Go Health & Grooming Ring from Safety 1st gives you speedy access to the items every parent wants to keep close at hand. The clip attaches to a diaper bag, and the individual items are easily removed from the clip when you need to use them. Afterwards, just slip them back onto the clip and never dig again!
Available at Babies“R”Us and Burlington Coat Factory.
Nature Next™ Bio-Plastic Step Stool
Give your child an eco-conscious boost with the Safety 1st® Nature Next™ Bio-Plastic Step Stool. Made from 50% bio-plastic, a new generation of durable plastics developed from renewable plant resources, our step stool features non-slip feet and is sized just right to give your toddler a little extra height whenever needed.
Available at Target.
Nature Next™ Bio-Plastic Booster
The Safety 1st® Nature Next™ Bio-Plastic Booster Seat is made from 50% bio-plastic, a new generation of durable plastics developed from renewable plant resources. The booster seat includes adjustable chair straps and non-slip rubber feet to help keep the seat steady. With the 3-point harness, it’s easy to keep your child secure during meal times.
Available at Target.
Nature Next™ Bio-Plastic 3-in-1 Potty
The Safety 1st® Nature Next™ Bio-Plastic 3-in-1 Potty is made from 50% bio-plastic, a new generation of durable plastics developed from renewable plant resources. The potty features a removable bowl that makes cleanup easy. After your child masters the skills, the seat converts to a trainer which helps ease the transition to the family toilet. Use the step stool mode to give your little one a boost when washing hands or brushing teeth.
Available at Target.
Congratulations to Last Month’s Winners!
Each winner will receive one of our fantastic Safety 1st® Recline & Grow 5-stage Feeding Seats! Click here to check them out and buy one!
Spotlight on Lori and Logan
This month we chatted with Safety 1st Large Furniture Marketing Manager Lori Lopes. Lori has a little boy named Logan who is three years old and is expecting her next child in October.
Lori and her husband are preparing for the new baby by expanding their home. We asked Lori how Logan was reacting to the hustle and bustle, and she let us know he had mixed emotions about the process. “He was sad to see parts of his house down, but he is also very excited for a larger home…and to have his new playroom!”
Since this is her second time being pregnant, we wanted to get her perspective on things she loved about the experience. “There is so much I love about being pregnant. I feel great and love having the excuse to eat real ice cream every day.”
On the other hand, there were some things she is excited to start doing again once the baby has arrived. “I miss running every day, and I miss being in shape. Being pregnant makes you more determined to get back into shape when the baby comes.”
Of course, we were naturally very curious about which Safety 1st products Lori already uses and the ones she’s looking forward to trying out. “I love the Detach & Go Grooming and Healthcare Kit - I never leave home without it. I am excited to use the new Travel Ease Play Yard and the Jaunt Travel System! The play yard is perfect for at home or on the go, and the Jaunt Travel System has great features for the baby and for parents too. We have great fashions coming out and I can’t wait to start using them.”
We wish Lori and her family best of luck with both of their new additions and hope that they have a great summer!