In This Issue
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Safe and Spooky
The little Lukes and Leias of our youth may have been replaced by Harrys and Hermiones, but the excitement of Halloween remains the same for children across the U.S. Be sure your children have a safe holiday by reading the below tips from Kimberlee Mitchell, Child Safety Expert & Professional Childproofer. We are happy to announce that Kimberlee is joining us on the Safety 1st SquadSM, a brand new way for people to easily bring safety to their homes. You’ll learn more about the Safety 1st SquadSM and Kimberlee in this edition of our eNewsletter. We also have an assortment of new featured products for your review and will give you a special chance to win one of our Deluxe Healthcare and Grooming Kits! So read on and have yourself a safe and happy Halloween!
Introducing the Safety 1st SquadSM
Safety 1st® is happy to welcome the Safety 1st SquadSM into its family of brands. The Safety 1st SquadSM provides in-home child safety evaluations, recommends high-quality childproofing products specific to your home, and offers low-cost expert installation. They start by coming to your home to conduct a personalized, room-by-room safety evaluation. The team points out all the hazards - from the obvious to the hidden - and recommends specific solutions that fit your family's lifestyle. They will provide you with an itemized list of recommended products, as well as installation fees. Best of all, the Safety 1st SquadSM can provide installation that very same day!
The Safety 1st SquadSM makes professional childproofing services, formerly considered a luxury service for higher income levels, available for all families. Through education and cost conscious product options, Safety 1st SquadSM is leading the charge to keep children safe in their homes one home at a time, without breaking the budget. Childproofing is an investment that pays dividends for a lifetime! For full information on our new Safety 1st SquadSM, visit www.safety1stsquad.com!
Halloween Safety Tips
by Kimberlee Mitchell
Halloween is a holiday chock full of family fun when proper safety measures are taken. Here are a few simple tips that won’t take the treat out of the trick to having an accident-free holiday.
Practice Fire Safety
Keep Your Child on His Feet
Make Sure Your Child Stays Visible
Pass on Masks
Featured ProductsDeluxe Healthcare & Grooming Kit
The Safety 1st® Deluxe Healthcare & Grooming Kit offers a convenient way to keep all of your baby's healthcare and grooming needs together. It includes everything from a 3-modes-of-use thermometer with protective case to medicine dispensers to baby scissors and more! For a full list of items in the kit click here. We’ve also included two cute zip-up cases that not only make it easy to take everything you want along with you while traveling, but also help you to keep things in one place when you're at home.
Available at Target and online at www.target.com.
Happy Harmony Swing
The Happy Harmony Swing from Safety 1st plays 5 different songs and 5 different sounds for your little one and features a quiet motor that won't interfere with the music. With the 5 speed settings and a 3-position recline on the swing, it will be easy for you to choose the right speed and position to suit your little one's mood; whether sleepy and ready for a nap or awake and ready to be entertained. With an open-top design and swing-open tray, getting your baby in and out of the swing is a breeze.
Available online at www.walmart.com.
Digital Pacifier Thermometer
The Safety 1st® Digital Pacifier Thermometer takes a fast, accurate reading in 90 seconds! With the comforting orthodontic nipple, your baby won't fuss while you get an accurate temperature reading.
Available online at www.target.com.
ProGrade™ Soft Solution™ Roller Shade
The ProGrade™ Soft Solution™ Roller Shade by Safety 1st helps shield your baby from direct sunlight while on the road with full window coverage and an easy retract button so that you can store the shade when it’s not in use.
Available at Babies“R”Us.
Secure View™ Mirror
The ProGrade™ Secure View™ Mirror by Safety 1st securely attaches to your car's rear view mirror and folds away when not in use. It provides a convenient and clear view of the backseat so that you can see with a quick glance that your little one is sitting comfortably in his car seat.
Available at Babies“R”Us.
Congratulations to Last Month’s Winners!
Each of last month’s winners will receive one of our fantastic Safety 1st® Safety 1st® Ultrasonic 360° Humidifiers!
Spotlight on Kimberlee Mitchell
Formerly a journalist, Kimberlee Mitchell’s investigative techniques were put to the test when her daughter Chloe began crawling around, what seemed like, a booby-trapped home. In her search for a local childproofing service, Mitchell found nothing in her own community. A safety consultant from an Los Angeles-based childproofing service spoke in her Mommy & Me class that same week; however, Mitchell found his colorful horror stories terrifying. He made the group of new moms feel ignorant and neglectful for not yet considering childproofing even though their babies were merely 3 months old. She immediately felt that his scare tactics - and making young moms feel inept - were not only cruel, but also ineffective marketing. He had missed such a great opportunity to educate this captive audience. There had to be a better way to make safety a palatable part of parenting!
Mitchell’s reporter instincts took over. She read everything she could get her hands on, researched all safety products, joined a host of industry associations, took CPR and first aid courses, attended child safety conventions and injury prevention trade association meetings, consulted with firemen and police officers, studied the practices of the leading childproofing businesses across the nation, dialoged with childproofing professionals across the nation/world and experimented with hundreds of different products in her home. It took some time to find and assess the hundreds of consumer and professional child safety devices available, but she quickly gravitated toward her favorites based on what she used in her own household. After Mitchell unearthed the industry’s best products and installation practices she founded Boo Boo Busters, Inc. in 2002 and has since childproofed more than 3,000 homes in southern California.
Mitchell’s experience in journalism affords her a unique ability as an on-air child safety expert for local and national television news media for comment on child related unintentional death and injury stories. She also serves her community as a child safety expert guest speaker reaching hundreds of new and expecting parents each year about child safety at various organizations, schools, churches, businesses and hospitals.
“To this day, speaking to new moms is my favorite part of my work. I love connecting as a peer first because I’ll never forget when I was in their shoes – excited, wide eyed and hungry for information about embarking on the most important role of my lifetime- motherhood. I truly feel like it’s my mission to empower and arm parents with approachable and doable safety information in a way that doesn’t make them push away due to the sometimes difficult to consider subject matter so that they can do what’s needed to keep their children safe as they grow.”
Mitchell’s focus is to lower the injury and death statistics by way of home child safety education combined with childproofing. Being able to offer professional childproofing services nationwide is her ultimate dream and the Safety 1st SquadSM is bringing her closer every day!