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Safety First and Foremost

November 2009

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In this Issue

Giving Thanks for Safety
Too Cute to Spook Halloween Photo Contest Voting
Potty Mouth
Potty Training Tips
Smart Rewards Potty
Nature Next™ Bio-Plastic 3-in-1 Potty
Nature Next™ Bio-Plastic Step Stool
Nature Next™ Bio-Plastic Booster Seat
Go Hybrid™ Booster Car Seat
Win One Of 5 Safety 1st® Nature Next™ Bio-Plastic Potties!
Welcome Caroline Ruth!


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Giving Thanks for Safety
This time of year our thoughts turn to giving thanks for all the good things life brings. Young parents have many things to be thankful for, and this month we'll celebrate one of the many; that magical moment when your child is ready to transition out of diapers! We'll share some handy hints for those getting ready for this stage and let you know how you can share some of your own tips and funny comments about all the adventures parenthood brings on our Facebook® page. We're happy to announce free shipping throughout November on purchases of $50 or more to all of our U.S. customers and we'll highlight some of our own potties as featured products that you ought to check out. We will also give you the chance to win one below! On a more personal note, we're thankful to welcome the newest member of our Safety 1st family and introduce her to you at the close of this letter.

Too Cute to Spook Halloween Photo Contest Voting
Don't forget to check out the wonderful array of photos we received in our Too Cute to Spook Halloween Photo Contest. There's still a week left for you to cast your vote and help us choose the lucky winners of our three separate prize packages. Voting is simple - just click here and pick your favorites! Remember your voting is limited to one pick in each category per day.

Potty Mouth
Have you ever caught yourself saying, "Yes, I see it. That's a beautiful poo-poo!" or "OK, let's say good-bye to Mr. Poo-Poo!" If these funny phrases sound familiar, chances are that you have either already gone through, or are in the midst of, potty training your little one. We have some handy tips for those embarking on this process below, but we also encourage you to share your own experience, and all the other ins and outs of your parenting adventure, on our Facebook® Fan Page. One of the best tools we have as modern parents is the ability to share our knowledge with one another online and learn handy tips that have worked for other parents out in the real world. As an added bonus, our Facebook® fans are the first to find out about the fun contests and product launches that Safety 1st offers.

Potty Training Tips
The biggest question new parents have about potty training tends to be about timing. While most children will be ready between the ages of two and three, there are signs to look for that will help you know that they are ready for the transition. Some signs to watch for: asking to have their diaper changed, pulling their pants up and down, and either understanding or being able to tell you that they "need to go."

Once children have given signs that they are ready, you can introduce the potty seat to them by explaining what it's used for and how it works. Encourage them to sit on it whenever they want and emphasize that it's just for them.

Once they're sitting on the potty, read or talk to them to help them relax. Don't pressure your child to sit for more than a few minutes at a time. Be sure to praise their efforts, even when they're not successful. This is a time when patience is very important. Some children will lose interest for a while, but it is important to remember that they will come back to it again when they are ready.

During the process, you can make learning more fun for your child by using games and special rewards as encouragement. Also watch and listen for the signs indicating that your child is ready to take the big step from potty to trainer seat.

Once your child has mastered using their potty, a trainer seat helps make the transition to the adult toilet less intimidating and more comfortable. After several weeks of success using the trainer seat, a child who is big enough can be encouraged to use the "big potty" without the trainer seat.

The most important thing to remember is that this is not a race! While some children will start the process as early as 18 months others will be fine waiting until after well after their third birthday. As a parent, you know your child is unique. Waiting until they are ready is the best thing you can do to make the potty training process easier on both of you. You'll have good days and bad days, but with lots of love and support potty training can be a positive experience for both you and your child.

Featured Products
Smart Rewards Potty
The Safety 1st Smart Rewards Potty provides rewarding features for each successful milestone, making potty training a good experience for you and your child. Smart sensors greet your child and guide him through the process. There's also a parent-activated sticker dispenser and tracking chart to help you reward your child for a job well done. The bowl removes easily for cleaning. When your child's ready to move over to the adult toilet, the removable training seat fits easily and helps make the transition a smooth one.
Click here for more information.
Available online at amazon.com.
Available online at www.babiesrus.com.
Available online at shop.bjs.com.
Available at K-Mart and online at www.kmart.com.
Available online at www.kohls.com.
Available online at www.target.com.
Available online at safety1st.com.

Nature Next™ Bio-Plastic 3-in-1 Potty
The Safety 1st® Nature Next™ Bio-Plastic 3-in-1 Potty is made from 50% bio-plastic, a new generation of durable plastics developed from renewable plant resources. The potty features a removable bowl that makes cleanup easy. After your child masters the skills, the seat converts to a trainer which helps ease the transition to the family toilet. Use the step stool mode to give your little one a boost when washing hands or brushing teeth.
Click here for more information.
Available at Walmart.

Nature Next™ Bio-Plastic Step Stool
Give your child an eco-conscious boost with the Safety 1st® Nature Next™ Bio-Plastic Step Stool. Made from 50% bio-plastic, a new generation of durable plastics developed from renewable plant resources, our step stool features non-slip feet and is sized just right to give your toddler a little extra height whenever needed.
Click here for more information.
Available at Walmart.

Nature Next™ Bio-Plastic Booster Seat
The Safety 1st® Nature Next™ Bio-Plastic Booster Seat is made from 50% bio-plastic, a new generation of durable plastics developed from renewable plant resources. The booster seat includes adjustable chair straps and non-slip rubber feet to help keep the seat steady. In addition, the 3-point harness makes it easy to secure your child during meal times.
Click here for more information.
Available at Walmart.

Go Hybrid™ Booster Car Seat
The Go Hybrid™ Booster Car Seat installs in less than a minute, making this car seat ideal for parents and children on the go! The seat starts out as a high back booster and will keep your child secure in a 5-point harness all the way up to 65 pounds. As your child gets ready to transition over to the adult seatbelt, the Go Hybrid™ Booster Car Seat converts to a backless booster that can accommodate your child all the way up to 100 pounds!
Click here for more information.
Available online at safety1st.com.




CLICK HERE FOR A CHANCE TO WIN ONE OF 5 SAFETY 1st® NATURE NEXT™ BIO-PLASTIC POTTIES!

Congratulations to Last Month's Winners!
Each of last month's winners will receive one of our fantastic Safety 1st® Deluxe Healthcare & Grooming Kits!

Click here to check them out and buy one for your family!

Cathy Sabulski
Wilkes-Barre, PA

Giovanni Nicastri
Saint Louis, MO

Jennifer Maldonado
Briston, CT

Melissa Edmondson
Olive Branch, MS

Simeen Alam
Pickering, ON

Welcome Caroline Ruth!
This month we turned the spotlight on Safety 1st® Associate Product Manager Erika Ruth and her new baby daughter: Caroline Elizabeth Ruth. Caroline was a cutie when she was born just a few months ago in July and weighed 6 pounds, 8.4 ounces and was 20" long. We've been lucky enough to meet her here in the office a few times and can confirm that she's only grown cuter since!

Caroline's already developing her own personality. Erika told us that she sleeps swaddled with her arms down, but each morning, "when I unswaddle her, she instantly throws both arms over her head like the Patriots just scored a touchdown!" She also is not a big fan of socks and manages to instantly kick off the left one the moment she gets a chance.

Being a new mom, we were curious if Erika had any favorite day-to-day moments she could share with our readers about these special early months. "When she first sees me when she wakes up, or when I pick her up from daycare, she makes eye contact with me and breaks into a huge grin like - Hey! I know you! You're my mommy! - I just melt!"

With Thanksgiving right around the corner, we wondered if the Ruth family had any plans for the holidays yet and Erika let us know they've already started. "We went to a tree farm to tag Caroline's first Christmas tree this past weekend, and she had a blast! We're looking forward to starting traditions with her that we'll continue year after year."

We wish Erika and all of our Safety 1st family a Happy Thanksgiving and hope that this year brings all of our readers many things to be thankful for.




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