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Safety1st and Foremost
January 2010  
In This Issue
Happy New Year!
Resolutions that Work
Car Seat Safety
Hot Deals
Featured Products
Monthly Contest!
Last Month's Winners
Safety Squad Blog

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Happy New Year from Safety 1st®!

Everyone here at Safety 1st would like to wish you and your family a very happy and safe new year! Wondering how to make a resolution that works? Read on below for some important rules to follow. Our own yearly resolution to continually make the world a safer place for children remains strong and we're starting the year off right with an expansion to our popular Air Protect line. We'll pass on some important car seat safety tips, and then let you see some of our new Air Protect products. Then keep reading for your chance to enter in and win one for yourself! Don't forget to check out all the Hot Deals we're offering and then preview a new blog entry from our resident Child Safety Expert & Professional Childproofer, Kimberlee Mitchell.

Resolutions that Work

We are already through the first few weeks of the New Year, and hopefully you have been able to stick to your resolutions. If so, congratulations! If not, don't feel too bad, because you are not alone. Many people start off strong, but slowly lose the will to keep up the good work. This can be due to a variety of factors, but a common cause of falling off track is based on the type of resolution you make. Luckily for you, we've discovered three handy tips for making resolutions that work and share them below.

Set a realistic goal.

We know it's tempting to vow that you'll lose 50 pounds by the end of the year or quit smoking cold turkey, but it's much easier for our minds to accept - and our bodies to follow - a smaller and more immediately attainable goal. Commit to losing 10 pounds by the end of the month or quitting for just a week. A full year is a long time and makes it very easy to be tempted by those "just this once" occasions. The problem is that those "just this once" occasions come up quite often! Taking a small first step and achieving it can make future steps easier to take. (Of course, as with any major change in diet or lifestyle, be sure to talk to your doctor first!)

Want to reach your goal.

This may seem like an obvious thing, but many people ask themselves to make changes based on what the outside world is telling them and not what they're feeling inside. (Looking at those skinny models makes me want to lose weight, but I also really want to eat that piece of cake!) Many a former smoker will tell you that the day they finally were able to quit came when they decided they really wanted to stop. No amount of nagging from the outside world is going to work. What does work is being very honest with yourself about what it will mean to achieve your goal. What you'll have to give up and what you might need to substitute in to make it work. If you are willing to work for it and accept the changes it will bring to your life, then move forward because you've already got the problem half beat and facing it will make you feel happier. If it makes the world around you happier as well, that's a bonus!

Now is the Time.

Sorry, but we can't let you wait until January 1, 2011 to get started! We often push aside changes thinking that it'll be easier to start "next month" or "at the start of the new year", and for some it does help to pick a date and stick to it. That said, there's real truth to the old saying about striking while the iron's hot.  If you're inspired to make a change in your life, go ahead and make it a reality for you in the present!

Car Seat Safety

One resolution we urge every parent to make, is to see a Child Passenger Safety Technician (CPST). A simple half hour spent in a one-on-one meeting with a CPST can go a long way to help your children stay safe on the roads. The Child Restraint Manufacturer's Consortium shares the following information with parents and caregivers to let you know what to expect:

  • Fill out a checklist form (including car seat type, location in vehicle, misuse observations, if any, etc.).
  • Review car seat selection appropriate for your child's age, size, and review factors affecting proper use.
  • Review the restraint manufacturer's instructions and the vehicle owner's manual with the caregiver and ensure that both are being followed correctly.
  • Ensure that an appropriate seating position in the vehicle is being used, especially when using LATCH.
  • Check the car seat for recalls, visible damage and an expiration date. If the seat is unsafe, you should replace the seat since it may not work as it should in a crash.
  • Show what is correct or will be corrected before making the adjustment.
  • Have you install the car seat(s) correctly using either the seat belt or LATCH system. Feel free to ask to learn how to install the seat with either options or in different seating positions.
  • Discuss the next steps for each child, such as when to move to the next type of restraint:
  • Rear- to forward-facing car seat
    • Forward-facing harnessed seat to a booster seat
    • Booster to an adult safety belt
  • Discuss the benefits for everyone, including all adults, to riding properly restrained.
  • Discuss safety in and around the vehicle (never leaving kids unattended, walking around the vehicle before moving, etc.)
  • Discuss your state laws and best practice recommendations for occupant safety.

At Safety 1st we encourage all parents to confirm that their car seats are properly installed by checking with a CPST (Certified Passenger Safety Technician).

For a list of year-round car seat inspection locations, visit the Seatcheck campaign.


Hot Deals

Ring in the New Year with Hot Deals on each of our web sites! We have added a group of new products into the Hot Deal section of our web site that suit a range of ages and occasions. From high chairs to monitors and car seats to play yards we've got you covered in every room of the house... and on the go!

Safety 1st Hot Deals.

Cosco Hot Deals.

Eddie Bauer Hot Deals.

Featured Products

onBoard™35 Air Infant Car Seat: (22395)

Start your little one off on the right road with the Safety 1st® onBoard™35 Air Infant Car Seat with Air Protect™ Side Impact Technology, bringing revolutionary protection to infants. Featuring 17% more leg room than most infant car seats and a harness specially designed to fit preemies, the onBoard35 Air easily accommodates the growing baby in a rear-facing position from tiny on up to a tall 35 pounds. Our Carry Curve™ handle makes for comfortable transport between the car and wherever you need to go.

Click here for more information.
Available online at Safety 1st.com
Available at Target and online at www.target.com
Coming soon to www.babiesrus.com.

Complete Air™ LX Convertible Car Seat (22436)

The Safety 1st Complete Air™ LX Convertible Car Seat with Air Protect™ Side Impact Technology is great for long-term use because it accommodates infants rear-facing from 5-40 pounds and 19"-40" and toddlers forward-facing from 22-50 pounds and 34"-45". This LX Car Seat features a 4-position recline that provides extra comfort and can be easily adjusted with one hand.

Click here for more information.
Available online at Safety 1st.com
Available at Target and online at www.target.com.

AeroLite LX Deluxe Stroller (CV002)

The AeroLite LX Deluxe Stroller features an all-weather multi-position canopy with airflow mesh panels that has your little one covered come rain or shine! With multiple convenience features for parent and child alike and a full 50 pound weight limit, this stroller will keep the whole family happy for years to come. With the ultra-compact, 1-hand fold 'n stand, it's easy to store the stroller away when your travelling is done for the day.

Click here for more information.
Available online at Safety 1st.com
Available at Target and online at www.target.com

AeroLite Deluxe Travel System (TR138)

Safety 1st brings parents a convenient way to travel with the AeroLite Deluxe Travel system. The stroller offers convenience features to parent and child alike and will help keep both of you happy during the ride. The included onBoard™35 air infant car seat easily accommodates the growing baby in a rear-facing position from a tiny 4 on up to a tall 35 pounds. The car seat moves easily from stroller to car and the ultra-compact, 1-hand fold 'n stand on the stroller keeps it easily stored out of the way.

Click here for more information.
Available at Babies "R" Us.

Complete Air™ Convertible Car Seat (22430)

Safety 1st brings revolutionary Air Protect™ Side Impact Technology to your family with the Complete Air™ Convertible Car Seat. As a convertible car seat, the Complete Air™ will keep your child protected through two separate stages: from 5-40 pounds as a rear-facing infant car seat and from 22-50 pounds as a forward-facing toddler car seat. With up-front harness adjustment and one click LATCH system, you'll appreciate the convenience features offered by the Complete Air™ Convertible Car Seat just as much as the added safety.

Click here for more information.
Available at Babies"R"Us stores and online at www.babiesrus.com.
Available at Target.
Available at Walmart.

Monthly Contest!

Click here for a chance to win 1 of 5 Safety 1st® onBoard™35 Air Infant Car Seats!.


Congratulations to Last Month's Winners!

Each of last month's winners will receive one of our fantastic Safety 1st Complete Healthcare Kits!

Click here to check them out and buy one for your family!

Roxann Anderson, St. Paul, MN
Megan Varao, Loveland, CO
Kieu Kim, Stafford, TX
Heba Mourad, Hickory Hills, IL
Erik Gohdes, Coon Rapids, MN


Safety Squad Blog!

Did you know that Kimberlee Mitchell, Child Safety Expert & Professional Childproofer, has launched a weekly blog full of great tips for parents? We're giving you a sneak peek at a recent entry below, but you can find all the entries for yourself over on the Safety Squad Blog.

Back to the grind of the screeching 6:30 a.m. alarm clock, daily homework for two, work and travel, dieting, exercise, lunch packing, soccer and baseball practice, piano/voice class, doc and vet appointments, allergy shots, birthday parties, and on and on – it's crazy how busy daily life is!

I really didn't want the grind of real life to kick back in just yet so I was bummed to send my kids back to school this week. Usually I'm ready to scoot them back to school, but I cherished this holiday break! We did our typical Christmas parties and annual family get-togethers, but this year just the four of us - aka "The Mighty Mitchells" - took a spontaneous and very special family trip. We headed to lovely Big Bear, located at 7,000 feet atop our local San Bernardino Mountains.

In Southern California snowfall is rare and celebrated, and we were fortunate enough to wake up to a lovely snowfall! The kids were thrilled and I felt like a kid too! It was a truly magical snow day and we were all in heaven. We built igloos (Daddy's Michigan roots afforded him this skill), made snow angels, created a gloriously huge snow bear, went snow tubing and ice skating. (For being CA natives, my kids are impressive on the ice--guess it's in their blood from Dad!) We even had movie night and saw "The Chipmunks" and then just tooled around the adorable alpine village shopping and eating.

Our hotel had a huge in-room whirlpool, which we used twice a day as we would play hard and then come back to the room to defrost and rest. My husband and I napped, read or played Scrabble-- we're addicted to this cool Scrabble app on my iPhone called Words with Friends-- while the kids played their DSLites and watched movies. Down-time is awesome.

It's now the end of the first week back and we're well into the daily grind but it's been a great week for us all. When my kids looked sad as I kissed them goodbye on Monday, I reminded them both of what expert snowball throwers they are and got sweet smiles in return. Plus, I offered a family ice skating date for weeks' end if they did chores and homework daily without incident. Eager to recapture our vacation magic, it was the perfect incentive for them and worked like a charm.

Getting away from it all with just the four "Mighty Mitchells" is like fuel for us. We all connected, laughed, played and then just did nothing -- but the key is we did it together. Hope you all are having a fantastic 2010, and I pray your family can find some time to escape the grind, slow down, reconnect and create some grand memories together. Off to the ice rink!

Kimberlee Mitchell
Child Safety Expert & Professional Childproofer


If you have any questions regarding Safety 1st products, please contact Dorel Juvenile Group Consumer Relations at consumer@djgusa.com

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