Location: Foxboro, MA
Digital LeaderThe Digital Leader will be responsible for ensuring we are proactive with the rapidly changing technology and consumer behavior. This person will be responsible for ensuring Dorel Juvenile's business strategies are interwoven with digital strategies that address not only the web but also mobile, social and the constant stream of new digital platforms. The Digital Leader will drive change across the company through more advanced mobile devices and technology in order to more effectively market and sell to consumers. This position reports directly to the President and will be responsible for building a high performance digital team to execute the strategies put in place for Dorel Juvenile.
Must be an expert with web, mobile and social media and have the ability to plan and execute long-term strategy around driving customer awareness, engagement, experience and monetization. Deep working knowledge of state of the art in digital technologies, tools, applications and techniques required. Must have e-commerce and transactional expertise through driving traffic, conversion and revenue. Must have online marketing and social media expertise to drive brand awareness and build brand equity and consumer engagement. Need to have excellent strategic skills, with the ability to chart the right digital course that aligns with the business strategy. Strong execution orientation and an ability to deliver results despite the complex and changing environment is a must. A strong financial acumen and solid general management experience within a Marketing environment a must. Must be a change agent and strong team player. Need to be able to work in a global, matrix organization. Must be a strong leader who can recruit top talent. Must be able to lead people in both the new digital world as well as in the traditional consumer products world.
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Reference Number: WDL