Location: Foxboro, MA
Dorel Juvenile is looking for a Marketing Coordinator to join our team at our Design and Development Center. This position reports to the Senior Product Manager and is located in Foxboro, MA.
Assist the team in executing product/marketing processes with Marketing Communications, Design, Graphics, Engineering, Quality and Sales. Manage packaging updates and instructions manuals by writing packaging briefs, gathering competitive benchmarks, getting team feedback and signoffs, managing online approval process, and tracking the progress of packaging comps, package and instructions execution within set timelines. Assist with all photo shoot planning & execution. Assist in development of catalogs and collateral/pop materials. Analyze the market and maintain competitive product reviews. Keep all competitive matrices current. Purchase competitive samples as needed and maintain inventory of needed samples in team room & other storage areas. Gather information on competitive marketing initiatives. Assist in coordination, observation and documentation of various types of consumer research such as interface testing, gathering reviews of new, and existing Dorel and competitive products. Execute marketing support materials for all internal and external line reviews on an on-going basis. Assist with samples, materials and meeting set-up. Input and maintain product data for team and run analyses in PLM and/or Excel as needed. Review and analyze online product review data and maintain key account POS reports.
Bachelor degree with a concentration in Marketing or Business preferred. Minimum 2 years experience within similar fast paced marketing environment required. Toy, juvenile product or related consumer product experience preferred. Must be a positive team player with a flexible attitude, superior organizational and follow up skills and strong attention to detail. Must be able to work independently and with cross functional teams. Candidate must be a creative problem solver who can manage multiple tasks at once within a demanding timeline. Proficient in Microsoft Office programs.
Reference Number: W13062