Location: Foxboro, MA
Digital Marketing Manager
Dorel Juvenile is looking for a Digital Marketing Manager for maternity leave coverage from June to November 2014. This position will be located at our Foxboro office with an opportunity for the position to transition into a full time role after November.
Develop B2C and B2B marketing programs that will drive traffic and conversion with focus on evolving segmentation strategies, telling relevant product messages and encouraging engagement with the brand. Work closely with Product and Sales to bring ideas to life online that contribute to Dorel’s Brand position and ecommerce goals. Help drive long-term strategy for Safety1st.com including ongoing assessment and optimization of site performance and technologies. Stay close to analytics reports; draw insights from available data and champion related actions when needed. Work to evangelize digital program within the organization building alliances throughout departments.
Candidate must have 3-5 years of business experience; At least 3 years’ experience working at a respected digital agency or within a digital marketing team of a recognized brand. A solid level of experience and technical understanding across a wide range of digital marketing disciplines – including social, web, mobile, search, content, eCRM and data management. Experience with retail partner marketing, managing co-op budgets is a plus. Presentation and leadership skills required. Experience in ecommerce including an understanding of strategy, implementation, development, web analytics and usability. Experience leveraging analytics to draw conclusions and influence existing and future marketing plans. Ability to effectively create strong relationships with coworkers across functions and geographies and leverage both internal and external resources. Quick-thinking, accurate, hands-on, stress-tolerant, problem-solver. Working Knowledge of Google Analytics and Webmaster Tools, Coremetrics, Facebook Analytics, YouTube Analytics, Pinterest Analytics, Clarabridge, Hubspot, WebSphere, Bazaarvoice, Radian6 and Salesforce are “nice to have’s”.
Reference Number: WDMM