Dorel Juvenile is looking for a Marketing Director to join the team at our Design and Development Center in Foxboro, MA. The Marketing Director will lead both Brand and Category initiatives, reporting to the Brand Leader. The Marketing Director is responsible for developing and executing marketing strategies and leading key initiatives in order to achieve the targeted market position, growth and profitability. This position will embrace a global brand mindset while focusing on and growing the US market.
Responsibilities include - Managing the marketing function for key category, implementing on-brand activities for product marketing, product development, and go-to-market with accounts. Initiating market and consumer opportunities into feasible business opportunities within the overall company portfolio. Providing leadership to all relevant brand team support functions (design, project management, graphics, fashion, creative services).
Must have brand marketing and innovation experience in fast moving consumer products industry with a strong track-record leading year-over-year brand and company growth. Must be a dynamic team player with a can-do attitude and ability to create and adapt to change in a functional matrix organization. Bachelor degree in Marketing or related field along with 8+ years of consumer experience; consumer insights or agency experience is a plus. Must have strong communication and presentation skills, detailed analytical skills, digital knowledge, and good understanding of product development processes. Must be able to thrive in a high pressure environment and have a high sense of urgency and energy. Domestic travel 25%. Proficient in Microsoft Office programs.