Location: Foxboro, MA
Associate Product Marketing Manager
Dorel Juvenile is looking for an Associate Product Marketing Manager to join the Design and Development Center in Foxboro, MA. The Associate Product Marketing Manager is responsible for executing product/marketing strategies, projects and action plans for the category team in order to achieve the targeted market position, growth and profitability.
Assist in managing the marketing of the brand categories in order to deliver on the brand marketing strategies, including product development and the implementation of these strategies through marketing campaigns. Monitor the execution of development projects in the area of marketing, marketing communication, packaging and product development. Contribute to the creation and implementation of the 3 year road map. Assist in working closely with the marketing communication team on product related content and product campaigns. Support both sales and key retail accounts in the area of brand/product/merchandising plans, product knowledge and assist to plan promotions. Assist in conducting market analysis (competitive landscapes and head to heads) to provide to marketing and sales. Assist in creating briefs for qualitative and quantitative research. Assist in developing a plan to market products through innovative promotional campaigns, utilizing the full marketing mix to include and leverage the strength of our licensed partner’s assets and promotional means as appropriate. Work closely with all cross functional teams (licensing, design, project management, graphics and fashion) as required. Support both short and long range plans in the area of product responsibility. Manage new product introductions in coordination with the Marketing Communications team based on key brand building activities as well as key retailer launches.
Bachelor degree with a Marketing concentration preferred along with 3+ years of experience in a fast paced consumer product/product development environment. Must be a strong team player with the ability to work in a cross functional product development environment. Must be a proactive, positive team player who can manage multiple projects within tight deadlines. Proficient in Microsoft Office.
Reference Number: WAMM14