News
3/4/2009 12:00:00 AM
Safety 1st® onBoard™35 Infant Car Seat Named a "Best Product of the Year" by Fit Pregnancy Magazine
Foxboro, MA, March 4, 2009 - Dorel Juvenile Group USA ("DJG USA"), a division of Dorel Industries (TSX: DII.B DII.A), the nation's largest juvenile products manufacturer and the maker of Safety 1st® brand products, announced today that Fit Pregnancy magazine has recognized the Safety 1st onBoard™ 35 Infant Car Seat as an "Editors' Choice."
Fit Pregnancy annually gives its Editors' Choice Award to select products that the magazine's editors and mom testers deem the "best of the year." The winners are assessed from a pool of hundreds of new products for pregnant women, new mothers and babies.
"The magazine bestows its Editors' Choice Award on products that are irresistible, downright indispensable and truly make a mother's job a little bit easier," said Peg Moline, editor-in-chief of Fit Pregnancy. "We congratulate DJG USA for a fresh, innovative and relevant product."
"Dorel Juvenile Group USA is pleased to have been honored by the editors of Fit Pregnancy," said Vinnie D'Alleva, general manager. "The Safety 1st onBoard 35 Infant Car Seat was developed to fit the needs of even the smallest babies - as tiny as four pounds - at a reasonable price, which there is a great need for in the marketplace. It is a product truly worthy of recognition."
The Safety 1st onBoard Infant Car Seat accommodates babies born premature with a harness specially designed to fit small babies, and a customizable insert that grows with the child. It also boasts side-impact protection, 17% more legroom than most infant car seats, a five-point harness system with up-front adjustment, an adjustable stay-in-car base with a BeltLock device for easy installation and a Carry Curve™ handle for comfortable carrying. The car seat accommodates babies rear-facing 4 - 35 lbs.
Consumers may purchase the Safety 1st onBoard 35 Infant Car Seat at Sears.com for $119.99. For additional information, visit Safety1st.com.
In addition to Safety 1st, DJG USA designs and distributes products under the Cosco® Juvenile, Quinny®, Maxi-Cosi® and Eddie Bauer®-licensed brands.
Media contact:
Amy Bagner
Duffy & Shanley, Inc.
(401) 274-0001, ext. 437
abagner@duffyshanley.com
Profile
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world-class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company's lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Dorel's powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bébé Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose and SUGOI in Recreational/Leisure. Dorel's Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. Dorel is a U.S. $2 billion company with 4,600 employees, facilities in seventeen countries and sales worldwide.
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