News

5/5/2008 12:00:00 AM

Dorel Juvenile Group USA Launches espanol.safety1st.com

Foxboro, MA, May 5, 2008 - Dorel Juvenile Group USA (DJG USA), a division of Dorel Industries (TSX: DII.B DII.A), the nation's largest juvenile products manufacturer and the maker of Safety 1st® brand products, is launching a Spanish-language version of its Safety 1st Web site on May 5. Espanol.safety1st.com boasts all of the exciting features of the English-language site, safety1st.com, including:

• Easy-to-find product searching in four categories: Child Care (including bathtubs and accessories, high chairs, and health items) Home Safety (including childproofing items and monitors), Play & Relax (including bouncers, play yards and swings) and Travel (including car seats and strollers). Products are also searchable by age, room and collection.

• Tools such as a car seat selector to determine which type of car seat is best for your child, a room-by-room childproofing guide, a how-to childproofing video and a state-by-state map of booster seat legislation that shows parents requirements by age, height and/or weight.

• Access to the Safety 1st Community, including a "Share Your 1st" Bulletin Board where parents can post photos of their child's firsts and a "Wish List" where parents can share with friends and family which Safety 1st products they like.

"We are pleased to be able to serve our Spanish-speaking customers on the Safety 1st Web site," said Dave Taylor, President and CEO of DJG USA. "We welcome them to our online community and look forward to sharing many ‘1st's' together."

In addition to Safety 1st, DJG USA designs and distributes products under the Cosco® Juvenile, Quinny®, Maxi-Cosi® and Eddie Bauer®-licensed brands, and will also offer Spanish-language versions of some of those sites, including espanol.djgusa.com, espanol.coscojuvenile.com and espanol-eddiebauer.djgusa.com.

Profile
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company's lifestyle leadership position is pronounced in both its Juvenile and bicycle categories with an array of trend-setting products. In the Juvenile segment, Dorel's powerfully branded products such as Quinny, Maxi-Cosi, Safety 1st and Bébé Comfort have shown the way to safety, originality and fashion. Similarly, its highly popular brands such as Cannondale, Schwinn, GT, Mongoose and Sugoi have made Dorel a principal player with both independent bicycle dealers and mass merchants. Dorel's Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. The Company exerts relentless innovation and marketing flair across all of its divisions. Dorel is a $2 billion company with forty-six hundred employees, facilities in seventeen countries, and sales worldwide.

US operations include Dorel Juvenile Group USA; the Cannondale Sports Group; Pacific Cycle; Ameriwood Industries which produces ready-to-assemble furniture; Altra Furniture; and Cosco Home & Office. In Canada, Dorel operates Dorel Distribution Canada, Dorel Home Products and Sugoi. Abroad, operations include Dorel Europe and IGC in Australia, a manufacturer and distributor of juvenile products. Dorel Asia sources and imports home furnishings products. Dorel China has eight offices which oversee the sourcing, engineering and logistics of the Company's Asian supplier chain.

Media contacts:
Amy Bagner
Duffy & Shanley, Inc.
(401) 274-0001, ext. 437
abagner@duffyshanley.com

Dorel Juvenile Group USA Media Line
(508) 216-1944

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