9/10/2008 12:00:00 AM
Dorel Juvenile Group USA Wins Multiple Communications Honors
Product Launch Campaign, New Media Strategy, Web Site Design Awarded in Various Competitions
FOXBORO, Mass. - September 10, 2008 - Dorel Juvenile Group USA (DJG USA), a division of Dorel Industries (TSX: DII.B DII.A), the nation's largest juvenile products manufacturer and the maker of Safety 1st®, Cosco® Juvenile, Quinny® and Maxi-Cosi® brand and Eddie Bauer® and Disney® licensed products, is pleased to announce today that the company has been recognized with awards for their product launch campaign, new media strategy, and Web site design in competitions across the country.
DJG USA garnered two awards from the Publicity Club of New England, which recognizes excellence in communications and public relations through its annual Bell Ringer Awards. DJG USA won a Bell - the highest honor in a given category -in the "product/service launch: consumer campaign" category for the U.S. launch of the Quinny® stroller brand, as well as a Merit award in the "new media" category for their efforts to introduce moms online to the Quinny® brand.
The Advertising Federation of Greater Akron recognized DJG USA with a Gold award for their design and programming work on two consumer-branded Web sites, Safety 1st.com and Eddiebauer.djgusa.com, in the 2008 Akron ADDY® Awards. The competition is a precursor to the national ADDY Awards, which honors excellence in the advertising industry. The Summit International Creative Awards®, which recognizes creative and communications excellence, also recognized the companies' work on the design of Safety1st.com with a Silver award.
"DJG USA is proud to have been recognized by the Publicity Club of New England, the Advertising Federation of Greater Akron and the Summit International Awards organization for our excellent marketing communication strategies," said Vinnie D'Alleva, DJG USA general manger. "We are grateful to have such talented employees that enable us to garner these honors and ultimately, show parents and caregivers how our products can provide a safer world for children."
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company's lifestyle leadership position is pronounced in both its Juvenile and bicycle categories with an array of trend-setting products. In the Juvenile segment, Dorel's powerfully branded products such as Quinny, Maxi-Cosi, Safety 1st and Bébé Confort have shown the way to safety, originality and fashion. Similarly, its highly popular brands such as Cannondale, Schwinn, GT, Mongoose and SUGOI have made Dorel a principal player with both independent bicycle dealers and mass merchants. Dorel's Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. The Company exerts relentless innovation and marketing flair across all of its divisions. Dorel is a $2 billion company with forty-six hundred employees, facilities in seventeen countries, and sales worldwide.
US operations include Dorel Juvenile Group USA; the Cannondale Sports Group; Pacific Cycle; Ameriwood Industries which produces ready-to-assemble furniture; Altra Furniture; and Cosco Home & Office. In Canada, Dorel operates Dorel Distribution Canada, Dorel Home Products and SUGOI. Abroad, operations include Dorel Europe and IGC in Australia, a manufacturer and distributor of juvenile products. Dorel Asia sources and imports home furnishings products. Dorel China has eight offices which oversee the sourcing, engineering and logistics of the Company's Asian supplier chain.
Dorel Juvenile Group USA Media Line
The information on this page was accurate at the time of posting.