News

10/27/2008 12:00:00 AM

Dorel Juvenile Group USA Releases Safety 1st® ProGrade™ Line

Innovative products take children's health and safety to the next level

Columbus, IN and Foxboro, Mass. October 27, 2008 - Dorel Juvenile Group USA (DJG USA), a division of Dorel Industries (TSX: DII.B DII.A), the nation's largest juvenile products manufacturer, today announced the release of the highly anticipated Safety 1st® ProGrade™ collection. Spanning the infant health and home safety categories with 10 products, the Safety 1st® ProGrade^™ collection was developed in conjunction with experts in each field to create innovative product solutions for everyday parental needs The Safety 1st ProGrade™ Infant health collection is available now at Babies "R" Us® Stores and Babiesrus.com. The Safety 1st ProGrade^™ Home Safety Collection will hit Babies "R" Us® stores and Babiesrus.com in late November.

The company's inspiration for the ProGrade^™ Collection came from overwhelming research that parents' needs and lifestyles are changing, and health and home safety items for children must adapt accordingly. The ProGrade™ Home Safety line was developed in collaboration with professional childproofers, while the ProGrade™ Infant Health line leverages the company's relationship with medical professionals from local children's hospitals.

"Safety 1st is committed to keeping children safe and healthy," said Vinnie D'Alleva, general manager of DJG USA. "While Safety 1st has been a leader in juvenile products since 1984 and has earned the trust of millions of parents and caregivers, the items in the new ProGrade collection take children's health and safety to the next level."

Product highlights in the Safety 1st® ProGrade™ infant health collection include:

Safety 1st® ProGrade^™ Clear View Ear Scope ($19.99) - helps parents detect ear infections. The scope features a wide lens that illuminates and magnifies the ear canal. Tips in three sizes are included. The scope includes a guide to ear infections but does not replace a doctor's visit.

Safety 1st® ProGrade^™ Complete Family Thermometer ($39.99) - the only thermometer needed for the whole family. The thermometer includes and stores three different tips used for three modes of use: oral, rectal and underarm. Each reading only takes five seconds. The last 10 readings, along with the time taken, are stored in the thermometer's memory. A "Fever Flash^™" function glows red to indicate a high temperature, while a "Clean Me" alert reminds parents to clean the unit after each use.

Product highlights in the Safety 1st® ProGrade™ home safety collection include:

Safety 1st® ProGrade^™ Flat Screen TV Lock ($29.99) - secures free standing flat-screen TVs to ensure they do not tip from furniture onto a child. The lock, which should be affixed to the wall behind the TV, attaches to existing VESA mount holes on the back of the TV. Accommodating most 32" - 60" TVs, extending 6" - 20" and pivoting left and right, the Safety 1st® ProGrade^™ Flat Screen TV Lock enables secure viewing.

Safety 1st® ProGrade^™ Front Load Washer-Dryer Lock ($14.99) - securely locks front load washers and dryers when not in use. A rubber overmold prevents scratching or marring the machines, while the adhesive backing is easy to mount. The lock's SecureTech^™ indicator shows parents when the unit is properly fastened.

The Safety 1st® ProGrade^™ collection will expand to include travel safety items in December 2008. To learn more about Safety 1st® and its products, please visit Safety1st.com.

About Dorel Industries
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world-class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company's lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Dorel's powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bébé Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose and SUGOI in Recreational/Leisure. Dorel's Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. Dorel is a $2 billion company with 4,600 employees, facilities in seventeen countries, and sales worldwide.

Media contacts:
Amy Bagner
Duffy & Shanley, Inc.
(401) 274-0001, ext. 437
abagner@duffyshanley.com

Dorel Juvenile Group USA Media Line
(508) 216-1944

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