News
9/9/2009 11:22:47 AM
Dorel Juvenile Group USA’s Safety 1st® Infant Health and Grooming Collection Now Available at Target® Stores and Target.com
Affordable Products Accessible to Families NationwideColumbus, Ind. and Foxboro, Mass., September 9, 2009 – Dorel Juvenile Group USA (DJG USA), a division of Dorel Industries (TSX: DII.B, DII.A) and the nation’s largest juvenile products manufacturer, today announced that its Safety 1st® Infant Health and Grooming products are now available at Target® stores nationwide and at Target.com. This thorough product assortment offers parents innovative healthcare solutions and must-have essential items to care for their children.
Safety 1st’s infant health and grooming offering at Target is designed to meet parents’ every healthcare and grooming need for their children. The line includes five different thermometers, ranging from the ProGrade Complete Family Thermometer ($39.99) that the whole family can use to the Digital Pacifier Thermometer ($7.49) for baby. Parents on the go will appreciate the three options of healthcare and grooming kits available, each packaged in convenient, attractive travel cases. Individual grooming items, such as an Easy Grip Brush & Comb and Fold Up Nail Clippers are available, as well as solutions for cold and flu season, such as the Newborn Nasal Aspirator and Filter-Free Ultrasonic Humidifier.
Target is also offering the Safety 1st ProGrade™ collection, which was developed in conjunction with experts in both fields to create innovative product solutions for everyday parental needs. The company’s inspiration for the ProGrade collection came from overwhelming research that parents’ needs are changing, and health items for children must adapt accordingly. The ProGrade infant health line leverages the company’s relationship with medical professionals from local children’s hospitals.
“Safety 1st is pleased to offer its infant health and grooming products at Target stores and Target.com,” said Vinnie D’Alleva, general manager of DJG USA. “This placement makes our products easily accessible to families across the country at a price they can appreciate.”
Product highlights include:
Safety 1st ProGrade Complete Family Thermometer ($39.99) – The only thermometer needed for the whole family. The thermometer includes and stores three different auto-sensor tips used for three modes of use: oral, rectal and underarm. Each reading takes only five seconds. The last 10 readings, along with the time taken, are stored and easily accessible in the thermometer’s memory. A “Fever Flash™” function glows red to indicate a high temperature, while a “Clean Me” alert reminds parents to clean the unit after each use.
Safety 1st Deluxe Healthcare & Grooming Kit ($19.49) – This deluxe, 25-piece collection of grooming and healthcare essentials is stored in an attractive travel case. Products inside include a 3-in-1 digital thermometer with a storage case, nasal aspirator, brush and comb, no-scratch mitts, nail clippers, emery boards, baby scissors, tweezers, medicine syringe, medicine spoon and toddler toothbrush.
Safety 1st Ultrasonic 360˚ Humidifier ($29.99) – This humidifier brings moisture-rich air to the nursery, or any room of the house! With a quiet motor and adjustable mist direction, the humidifier has a filterless design and keeps a room moist for up to 12 hours at a time.
Safety 1st ProGrade Tri-Scan Thermometer ($34.99) – This triple-duty thermometer takes readings of not only a child’s temperature, but also food or bathwater in just one second. The thermometer has user-friendly features like automatic shut-off and the “Clean Me” alert that reminds parents to clean the unit after each use. The last 12 readings are stored in the thermometer’s memory, and a “Fever Flash™” function glows red to indicate a high temperature.
To learn more about Safety 1st and its products, please visit Safety1st.com.
Profile
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company’s lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Dorel’s powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bébé Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose, Iron Horse and SUGOI in Recreational/Leisure. Dorel’s Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. Dorel is a US$2.2 billion company with 4700 employees, facilities in eighteen countries, and sales worldwide.
Media contacts:
Amy Bagner
Duffy & Shanley, Inc.
(401) 274-0001, ext. 437
abagner@duffyshanley.com
Dorel Juvenile Group USA Media Line
(508) 216-1944
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The information on this page was accurate at the time of posting.
