5/19/2010 12:00:00 AM
NEW SAFETY 1ST® AEROLITE STROLLER MAKES SPRING AND SUMMER TRAVEL A BREEZELightweight AeroLite Stroller Available with onBoard™ 35 Air Infant Car Seat
Featuring Air Protect® Side Impact Technology
Columbus, IN and Foxboro, MA, May 19, 2010 – Dorel Juvenile Group USA, a division of Dorel Industries (TSX: DII.B, DII.A) and the nation’s largest juvenile products manufacturer, announced today the latest offering from its Safety 1st® brand (www.Safety1st.com), the AeroLite Travel System. A lightweight, stylish solution for spring and summer travel season, the AeroLite stroller is compatible with the award-winning Safety 1st onBoard™ 35 and onBoard™ 35 Air Infant Car Seat, producing a complete travel system that makes it easy for parents to tote children from the car to the park, mall, beach and beyond.
The AeroLite Travel System is designed to grow with children from birth up to 50 pounds. Parents can leave the hospital with their newborn in the car seat, and use the stroller for years to come. The AeroLite Stroller is ultra-compact and lightweight, weighing in at only 21 pounds, making it one of the lightest travel systems on the market today.
The AeroLite Stroller is compatible with the new Safety 1st onBoard™ 35 Air Infant Car Seat, which features revolutionary Air Protect® Side Impact Technology. The most innovative and groundbreaking safety feature ever offered in a car seat, Air Protect® is designed to protect children in side impact collisions by putting a layer of air protection where it is needed most - around the child’s head.
In addition, the AeroLite Stroller features one hand fold and stand, allowing parents on-the-go to open or close the stroller in a snap. Multi-position seat recline and canopy provide the ultimate in comfort for children, while the child snack tray with SlideGuard® protection, parent organizer tray and easy-access basket offer parents convenience while traveling.
“We know parents’ needs are changing. They are driving smaller, more compact cars, illustrating a need for a stroller that is easy to fold and stow. Also, parents are juggling careers, daycare drop-offs, soccer practice and more. We are excited to offer the AeroLite, which combines style and convenience in a compact travel system that will fit seamlessly into their busy lives,” said Dave Taylor, president and CEO, DJG USA.
All varieties of the AeroLite Travel System, including the AeroLite LX Deluxe ($279.99), AeroLite LX ($249.99) and AeroLite Sport ($179.99) are available at Babies “R” Us. To learn more about the AeroLite Travel System series, please visit www.Safety1st.com. To learn more about Air Protect® Side Impact Technology, please visit www.Safety1st.com/AirProtect.
About Dorel Industries
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company’s lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Dorel’s powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bébé Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose, IronHorse and SUGOI in Recreational/Leisure. Dorel’s Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. Dorel is a US$2 billion company with 4500 employees, facilities in nineteen countries, and sales worldwide.
Dorel Juvenile Group:
The information on this page was accurate at the time of posting.