4/2/2012 12:00:00 AM
Dorel Juvenile Group and Best Brands Consumer Products Announce New PartnershipBest Brands to market full line of Safety 1st® Essentials
COLUMBUS, Ind. & FOXBORO, Mass., April 2, 2012 - Dorel Juvenile Group USA, a division of Dorel Industries (TSX: DII.B, DII.A) and the nation's largest juvenile products manufacturer, has licensed Best Brands Consumer Products, a leader in housewares and children's products, for a full line of Safety 1st® merchandise designed for parents “On the Go”.
The Safety 1st licensed line will include everything needed for those moments on the run…from shopping cart covers to sunscreen, cold packs to hand sanitizers and wipes. On the home front, bath time will be made easy with bath mitts and poufs to shampoo and towels. Safety 1st Essentials will be a comprehensive line with special features including relevant safety tips on all packaging. “This is a perfect partnership for Safety 1st as Best Brands understands the needs of our customers and will design products that complement our brand appropriately, providing added value to our core business”, says David Taylor, President and CEO of Dorel Juvenile Group USA.
According to Peter Felberbaum, President Marketing & Licensing for Best Brands Consumer Products, the Safety 1st line will offer quality, innovation, and strong value to the consumers, in addition to being functional and fun. “We selected this fine brand because it is highly recognizable and delivers confidence and security to their market audience, essential to our consumers as well. Our new product line will be a natural extension of the fine Safety 1st franchise." Products will be competitively priced and begin to roll out at retail in early 2013.
Synergy Licensing, licensing agent for Dorel Juvenile Group brokered the deal.
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Now in its 50th year, Dorel creates style and excitement in equal measure to safety, quality and value. The Company’s lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Dorel’s powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bébé Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose, IronHorse and SUGOI in Recreational/Leisure. Dorel’s Home Furnishings segment markets a wide assortment of both domestically produced and imported furniture products, principally within North America. Dorel has annual sales of US$2.4 billion and employs 5,000 people in facilities located in twenty-two countries worldwide.
Best Brands Consumer Products, Inc. is a leading 56 year old manufacturer, designer & marketer of a wide variety of consumer products in North America. Core product lines include infant and juvenile products, novelty toys, housewares, and home textiles. Juvenile products and novelty toys are currently sold under Disney, Marvel, and Nickelodeon licensed character properties and the housewares and home textiles products are sold under national brand names and licensed properties such as Gourmet Club, Freedom, Cuisinart, Laura Ashley, and Waverly. Best Brands has expertise serving virtually every classification of trade and is committed to creating innovative products, unsurpassed quality, and world-class retail service.
Dorel Juvenile Group USA
360 Public Relations
Best Brands Consumer Products
212- 684-7456 ext 26
The information on this page was accurate at the time of posting.